07 · HIRING IS A MARKET

Recruitment marketing

The full marketing capability, pointed at hiring. Every service we run, from data and strategy to content, events, digital and paid, works for recruitment the same way it works for winning customers. Because that's what hiring is: a market you compete in.

Most organisations market to customers with real budget and effort, then recruit with a job board listing and hope. Candidates notice the difference. The strongest ones, the ones with options, choose employers who look like they have their act together, and they judge that long before any interview.

What this looks like in practice

Campaign strategy

Positioning your organisation as an employer, and planning which channels reach the people you actually want.

Adverts and content

Recruitment adverts, employer content and candidate-facing media, produced to the same standard as our client-facing work.

Campaigns and channel management

Hiring campaigns created, run and adjusted across every channel they live on.

Application experience

Custom application forms and hiring pages that respect candidates' time and give you a clean, measurable funnel.

Recruitment events

Open evenings, candidate networking and hiring-focused seminars, planned and run end to end.

Tracking and reporting

The full candidate funnel measured. Where applicants came from, where they drop off, what each hire actually cost.

Hiring is one of the most expensive things an organisation does, and usually the least measured. We treat it like the campaign it is.

Hiring, measured.

A consultation is a conversation, not a pitch. We take on one client per sector, so it's also how we both decide whether we fit.

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