CJ Montrose is now Metrimont

Today we're retiring the CJ Montrose name. From here on, we're Metrimont.

The new name is built from the two ideas the company runs on: metric and mont. Measurement at the core, and a summit to point at. It's the same thinking behind our mark, a mountain range that reads as a rising data line, with a single point picked out at the peak.

The rename marks a new phase for the business. CJ Montrose started small and grew into something its first name no longer described: a full-service marketing company with an intelligence system underneath it, where every campaign, event, email and page feeds one place and answers for what it returned.

So here's what's changing. The name, the look, and the scope. Alongside the services our clients already know us for, we're building out paid advertising, recruitment marketing and website builds, all wired into the same measurement system as everything else.

And here's what isn't changing. How we work. Everything we make is tracked, everything tracked is analysed, and everything analysed changes what we do next. We still take on one client per sector, so the advantage we build is never shared with a competitor.

New name. Same refusal to run marketing on assertion.

Metrimont. Marketing, measured.